Watch Craft Gin Club’s star turn on Dragons’ Den!

Did you miss our co-founders, Jon and John, squaring up against the Dragons on the series premier of Dragons' Den? Watch the episode here!

When the new series of Dragons’ Den premiered on Sunday the 24th of July, our members were in for a real treat: Craft Gin Club’s co-founders, John and Jon, were the very first entrepreneurs to pitch!

It got a little hot in the Den, but it turns out that Dragons really do like gin – Jon and John walked away with a £75,000 investment from London Cocktail Club co-founder Sarah Willingham. Not only does Sarah have a huge amount of experience in the drinks industry, but she's a long-time Craft Gin Club member! Even after our latest investment, we're proud to say that we're member owned.

Sarah said: “When you’re sitting there in the Den you genuinely have no idea who will come through the lift door next, but as soon as I heard Craft Clubs’ pitch I knew it was a business I wanted to be a part of.  Not only do we all share a passion for business, we also get pretty excited about a great gin and tonic, which I’m sure will make board meetings fun!’

Jon continued: “We entered the Dragons’ Den process really excited about the prospect of working with Sarah. She and her team have an incredible amount of experience in the drinks space, and we’re hoping that Craft Clubs can really benefit from their combined wisdom. This is a great outcome for us, and hopefully for Sarah and her team as well.”

We’ll be using Sarah’s investment to make the Craft Gin Club experience even better for our members. There are a lot of exciting developments in the works, and we'll keep you updated as we grow!

John concluded: “We’re really looking forward to working closely with Sarah. We went onto the show looking for an investment of time as well as money, so to find a backer with Sarah’s level of success – alongside a real willingness to be involved and help us guide our young company – is a real win. With her help, we’re looking forward to launching into new categories making the Craft Clubs experience even better for our members.”